Feature Design: Bringing Back The Social Component To Recipe Sharing Tools
A personal project focused on enhancing the Pepper app by adding direct messaging to strengthen social connections around recipe sharing. The design process involved problem identification, user surveys, and benchmarking. Full case study available below.
2024
Year
1 Week
Duration
Personal
Category
Figma, Notion, Miro
Stack
Problem
Sharing and organising recipes in a digital era became impersonal and distant. Even though there are millions of cooking blogs and many apps offer organisational solutions, the cultural habit of "scrap cookbooks" and bonding that comes with this practice is slowly getting lost.
Solution
Adding a direct messaging system to a social recipe app emerged as a promising idea to get people to engage in natural conversation and provide context, story to their precious recipes. For users, a direct messaging system would enhance the UX by offering a familiar, private way to connect and share recipes, consolidating all activities within one app. From a business perspective, it could drive user engagement and retention and create new revenue opportunities. Additionally, it would foster a sense of community, encourage app virality, and support premium features, thereby contributing to the app's overall growth and profitability.
